An e-bike startup based in Spain faced significant challenges in increasing its visibility and sales on Amazon in a highly competitive market.
Challenges:
- Low visibility in Amazon searches.
- Limited conversions due to unoptimized product listings.
- Lack of effective strategy in PPC (pay-per-click) advertising.
Solutions Implemented by VERTEX GLOBAL TRADE SL:
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Product Listing Optimization:
- Complete redesign of product pages, including titles, descriptions, and key points, with SEO strategies to improve visibility.
- Incorporating high-quality photographs and demo videos to enhance visual appeal and provide a clear understanding of product features.
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Amazon Advertising Management:
- Development and execution of PPC advertising campaigns focused on high-performing keywords and audience segmentation.
- Continuous monitoring and adjustment of campaigns to optimize return on investment.
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Review Strategy:
- Implementation of a post-sale tracking program to encourage buyers to leave reviews, significantly improving the credibility and attractiveness of listings.
Results:
- Increase of 150% on monthly sales on Amazon within six months.
- Significant improvement in product visibility, with an increase in 120% in impressions and a 80% in clicks in PPC ads.
- Increase of 65% positive reviews , strengthening brand perception.
Client Testimonial: "The collaboration with VERTEX GLOBAL TRADE SL has been transformative. We have experienced explosive growth in sales and now have a deep understanding of how to leverage Amazon effectively. Their team not only improved our listings, but also equipped us with essential tools and knowledge to our continued growth.